Importance of Digital Marketing in the Digital Revolution

digital revolution

Is Digital Marketing Revolution Here To Stay?

Marketing is going through the digital revolution. Today there is a need to create awareness about the growing role of social and digital media. Social media – such as Facebook, Instagram, and Snapchat – create a progressively connected world and they energize greater communications and sales to a wider world.

Digital media is enabling artificial intelligence (AI) and the internet of things (I0T) and increasing the rate at which robotization and automation are a powerful business.

Digital marketing presents a massive opportunity to gain consumers, but precious few companies have realized its full potential.

So what is working in digital marketing today? Leading companies are taking advantage of three forces that have changed the way marketing can be done:

1. Approach to enormous of real-time data to inform their campaigns

2. Ability to engage in abiding, multi-channel relationships with customers

3. Flexibility to establish multiple concepts and gather real-time feedback from customers


The ways in which customers engage with media have shifted dramatically in recent years—and marketing approaches must be rejiggered accordingly. It helps to understand the new environment.

Customer behavior is developing rapidly. The younger generation, specifically, has all but ditched print newspapers and magazines appreciating the digital media.

It’s not that people are spending less time-consuming media. Instead of which, media utilization has risen in over the last few years. People are just spending less time-consuming traditional media.

1. Customers Behavior is changing rapidly.

2. Advertisers are following customers online.

Why Do You Need Digital Marketing?

1. Accessibility to high-quality customer data like never before.

2. The evolution of multi-channel marketing.

3. The ability to demonstrate ROI for marketing efforts.

4. Predictive technologies are driving higher conversions and allowing for better long-term lead nurturing.

5. Marketing can now take advantage of large, real-time data.

6. Maximizes the value of direct customer interactions.

7. Generate a competitive analysis and timeline.

8. Establish both strategic and tactical plans.

To Conclude:

Digital Marketing is the main exposure to marketing or advertising. Everything we want/need we get in the digital world. If you’re looking for a creative role in tech that lets you make big picture plans, write clever copy, and even spend some days chatting with fans on Instagram, Facebook, digital marketing will be the ideal career for you.

If you’re looking for digital marketing courses you are in the right place. Digital Roy Academy is one of the best digital marketing institutes in Bangalore. Here you can learn from the basic level to a professional level of digital marketing with Google Certified Expert Trainers, who have experience in Digital Marketing. This course is sketched to help digital marketing enthusiasts learn Advanced Digital Marketing Course with SEO, SEM, Google Ads, SMM, Content Marketing, E-mail Marketing, and many other chapters with 65 modules. This has been designed to teach with the skills needed to apply in real-time.

Leave a Comment

Your email address will not be published.